IUNIT Center for Higher Education in Business, Innovation and Technology expands its training offer with the launch of a new title of its own: the Master in Management of Digital Relations with Clients in Salesforce. This degree is taught in collaboration with Nebrija University and lasts nine months.
Master in Digital Relationship Management with Customers at Salesforce
The digital transformation of commerce, the increase in self-service by consumers and the demand for experiences that go beyond purely transactional interactions are forcing companies to search for new marketing solutions. The IUNIT Master in Digital Relationship Management with Customers in Salesforce arises from this need. This training program contemplates the user throughout the life cycle of the company-client relationship.
This training program addresses the latest trends in marketing and digital project management. Additionally, this master's degree prepares the student to take the exams official salesforce certification. In fact, this training is given by certified professionals-teachers.
Preparation for official certifications
This master's degree trains the student to obtain the official Salesforce certifications and learn to use all the tools of the ecosystem of this platform. Specifically, it prepares the student to achieve the following certifications:
- Salesforce Administrator
- Salesforce Marketing Cloud Administrator
- Salesforce Accredited B2B Commerce Administrator
- Salesforce Service Cloud Consultant
- Pardot Specialist
The Master in Digital Customer Relationship Management at Salesforce prepares students to master this leading technology in the world market in digital customer management, linked to eCommerce and marketing processes. Upon completion of this program, graduates will master the Salesforce environment and the possibilities of cloud technology. Also, they will be able to know the end-to-end marketing processes, to respond within the framework of continuous improvement in the sector. Additionally, they will control predictive marketing techniques, to determine strategies, analyze current situations and offer future scenarios.
With the collaboration of Nebrija University and CloudCoachers
The degree is issued jointly with CloudCoachers, the Salesforce certifying center in Spain. In addition, this degree is taught at IUNIT in collaboration with Nebrija University. At the end of the program, the student receives a master's degree issued by this university.
Companies require responses to the needs of this sector within the marketing cloud environment. Marketing processes become key to determine the best solution and search for efficiency in customer engagement processes. The purpose of the Master in Digital Relationship Management with Customers at Salesforce is to establish contact points with the customer to establish lasting relationships.
Partners
Due to the boom and increase in demand for professionals specialized in Salesforce, this master's degree has a job bank. Among the partners that are joining this training program is Nubika, a digital consultant specializing in this leading technology.
