Master in E-Commerce and Business Administration2024-05-28T12:43:45+02:00
STUDIES / Permanent training master's degree / Master in E-Commerce and Business...

Master in E-Commerce and Business Administration

Icon9 months
Icon60 ECTS

We live in a digital world, where advances and the appearance of new services and inventions of all kinds occur continuously at a dizzying pace. This is causing profound changes in individuals and in society in general, which affects us not only in the way we access information, communicate or buy, but also in our most intimate habits and in our way of thinking and acting. understand the world.

With an approach to eCommerce we will try to know the main tools and knowledge that are useful to us to implement businesses from the Internet as an alternative to traditional sales channels, as well as the ideal online marketing strategies to position, promote and disseminate businesses on the Internet. .

Understand the new paradigm of the digital environment, structure a business model around electronic commerce, know the regulations that affect electronic commerce and identify the main technological platforms to develop an eCommerce. In addition to applying marketing strategies oriented to the conversion of online businesses.

The main objectives of the program are the following:

  • Understand the most important models of electronic commerce, its potential and its implications, being able to design a development strategy for new sales channels through the Internet. Know the new technologies and apply them to the educational environment.
  • Manage the necessary tools to successfully adapt the structures and processes of organizations, take advantage of digital opportunities and reduce underlying threats.
  • Choose, at all times, new products/services and markets accessible through digital technologies.
  • Propose objectives within the Strategic Plans in the short and medium term for a better use of digital technologies.
  • Support the transformation process and the development of new capacities required to accompany said digital change in organizations.

Who is this course for

The preferred entry profile for the Master in E-Commerce and Business Administration is the graduate of bachelor's, diploma or undergraduate degrees related to the administration and management of companies or the digital economy to train high-level professionals who can lead the digital transformation in organizations and companies.


For the professional activity linked to e-commerce and businesses developed in the digital field, it is necessary to achieve profitability on online platforms, increasing visitors, improving conversion rates... To achieve this, it is important to base our business on 3 fundamental pillars (technology -marketing-sales) aligned to the business plan.

  • Ecommerce Director
  • Ecommerce Manager
  • Head of Ecommerce
  • Digital Marketing Analyst
  • Digital Project Manager
  • Product Manager
  • Ecommerce Analyst





ECTS credits


Commercial address OB 6 1 º
Cybersecurity OB 3 1 º
Big Data & Analytics OB 6 1 º
Financial Management OB 6 1 º
International commercial law OB 6 1 º
International Trade; Risk coverage and payment methods OB 6 1 º
Mobile & Internet of Things OB 3 1 º
eCommerce OB 6 2 º
External OB 6 2 º
Master's thesis OB 12 2 º


To find out the best option for paying for your studies, you can choose between the different alternatives that best suit your needs.

Payment in installments for distance modality (Online)

Payment through monthly installments allows financing the amount of the Master throughout the course. This modality requires a single prior payment as a place reservation.

Payment method:

  • Full-time Master's degree (1 academic year)
    • early booking: €500
    • Dues: 3 monthly installments from the month of the beginning of the academic year.


To consult all the information about scholarships and grants, click here

The steps to follow for the admission process are:

Admission profile
  • Professionals related to the field to be studied.
  • Interested people
  • Middle and higher graduates and recent graduates interested in expanding their training.

According to what is established in article 16 of RD 1393/2007, modified by RD 861/2010, students who meet the following conditions may access master's degree studies:

  • *"To be in possession of an official Spanish university degree or another issued by a higher education institution of the European Higher Education Area that authorizes access to Master's degrees in the country issuing the degree." *
Admission request

The Master's applicants will send in digital format to the email or by mail to the Admissions Department the following documentation:

  • Admission request completed (download it here).
  • Data veracity form completed (download it here).
  • Data Protection Form completed (download it here).
  • Passport or National Identity Document or equivalent.
  • CV (Updated Curriculum Vitae).
  • language certificate in the case of foreign students.
Litigation, Arbitration

Upon receipt of the documentation, from IUNIT, we will contact the student to communicate their acceptance and the steps they must take to complete the registration and enrollment. The admissions department will communicate the acceptance to the interested party within a period not exceeding 5 days.

Registration and registration

Once the admission to the program has been communicated, the student must pay the registration fee according to the chosen option. Likewise, from the communication of said admission, the candidate will have a period of 7 days to formalize the registration fees and the reservation of the place.


1 academic year

Number of credits

60 ECTS).

Type of teaching and places offered

Blended modality


Full time 60 ECTS / course.



Knowledge Branch

Social and Legal Sciences.


Own scholarships.
The Center for Higher Education in Business, Innovation and Technology offers a series of scholarships that are between 5% and 25% of the cost of the program. To access these, a motivation letter and updated Curriculum Vitae must be sent to

Learning Resources

It has 7 spacious and bright classrooms and two seminars. They have internet connection as well as Wi-Fi, projector, connection to virtual classrooms and blackboard. The center considers the intensive use of ICT as a central and transversal component of the learning process, so it has a computer infrastructure according to these needs. Access to the reprography room, library and bibliographic resource center is provided. As well as the sports facilities and library of the URJC.

Request information and scholarship

Contact Us


Alfonso Rodríguez Santamaría Street 19.
28002 Madrid, Spain

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