Master in Digital Relationship Management with Customers at Salesforce2023-11-07T17:20:23+01:00
STUDIES / Permanent training master's degree / Master in Relationship Management...

Master in Digital Relationship Management with Customers at Salesforce

IconExecutive schedule
Icon60 ECTS

These last years the digital transformation of commerce has accelerated, becoming even more accentuated in recent years. Due to the rapid digital adoption by consumers, and companies expect a spectacular increase in self service and customer participation going beyond transactional interactions to become something more experiential.

Una key question faced by large companies, which must offer their customers a unique experience. It is in this context that the automation-based marketing solutions and that they will be present throughout the life cycle of the company-client relationship, and not only at the purely transactional moment.

In this sense, the The role of automated marketing will be key in generating demand (before the transaction) in the product recommendation moments based on behavior (during the transaction) and on the customer service (after transaction)

The Program guarantees not only training in Salesforce, World market leading technology in digital customer management, linked to eCommerce and marketing processes (including official certification exams), but also the latest trends in marketing and project management necessary to develop their activity in organizations that demand these professionals.

Methodology Master in Digital Relationship Management with Customers in Salesforce

The Master will have a duration of 480 hours (60 ECTS), structured in 5 training modules taught in face-to-face mode. Giving special importance to the development of those personal capacities that will facilitate both the professional career of the students and their own success on a personal level.

*6 official Salesforce certifications


The classes will be taught in the classrooms of the IUNIT campus in Madrid.

Friday afternoon from 15.30:21 p.m. to 9 p.m. and Saturday morning from 15 a.m. to XNUMX p.m.

The Master's Degree in digital customer relationship management in Salesforce is granted by (Antonio de Nebrija University and IUNIT) and issued jointly with CloudCoarchers (Salesforce certifying center in Spain).

Who is this course for

The Master in Digital Relationship Management with Customers at Salesforce is aimed at recent graduates who want to start their career in the world of strategic and digital consulting. It is also aimed at people who want to change their professional career, technology and marketing being the target sector.

El Master in Digital Relationship Management with Customers at Salesforce is a first-rate training program that fully instructs in SALESFORCE. The CRM (Customer Relationship Management) with the best rating in the professional market (magazines, specialized media and more than 100.000 companies that have chosen it to carry out their activity around the world).

This training positions its students as Salesforce experts in the company to which you apply, also allows you to work as tool consultant, Salesforce Solution Developer, or even future salesforce trainer due to the development environment in which the tool is located.


The program has an employment exchange and coordinates selection processes with companies that use SALESFORCE in their professional activity, companies that are constantly looking for qualified professionals.

The specific objectives that will be achieved with the Master in Digital Relationship Management with Customers in Salesforce are the following:

  • Become an expert in marketing cloud
  • Delve into customer lifecycle processes through Salesforce technology
  • Develop skills to propose the best solutions at the level of eCommerce processes and digital customer management



  • Know the Salesforce environment and the possibilities of cloud technology
  • Study end-to-end marketing processes to respond within the framework of continuous improvement in the sector
  • Study predictive marketing techniques to determine strategies
  • Learn the necessary skills to determine the analysis of the current situation (AS IS) and offer future scenarios (TO BE).


  • Respond to the needs of the sector within the marketing cloud environment
  • Study marketing processes to determine the best solution and search for efficiency in customer engagement processes
  • Design e-commerce processes to increase conversion rates and recurrence
  • Establish the points of contact with the client to determine lasting relationships

Collaborating Companies

  • Cloud Coaching
  • SalesForce
  • nubika


ECTS credits


Data driven organizations: CRM & innovation 8 1 º
Applied cloud technologies: Salesforce (I) 20 1 º
Applied cloud technologies: Salesforce (II) 12 2 º
Project management 6 2 º
Commercial proposal, negotiation and sales 8 2 º
End of studies project 6 2 º


The steps to follow for the admission process are:

Admission profile

The level of qualification to be able to access the program is a university degree

Regarding the area of ​​knowledge, there is no specific requirement, although it is recommended for engineering profiles, and coming from areas of economics and business (ADE, economics, marketing) or similar.

Important information:

1) The Admission Committee may exempt candidates who do not have the corresponding degree requirement by analyzing the documentation that proves notable professional experience that guarantees the achievement of the competencies of the access profile in the field of activities of the course. The Admission Committee will establish the criteria that must be taken into account to evaluate the professional experience.

2) Students must submit to the University the certified documentation proving the suitability of their access.


The requirements for access to the proposed degree are:

  1. Photocopy of the NIF, NIE or Passport (for students from non-EU countries).
  2. Updated CV (Previous training and related work experience will be valued).
  3. Title corresponding to the highest education already completed
  4. A letter of motivation (Explaining the reason why you want to opt to study the program)
  5. Admission request
  6. Privacy Policy
  7. Declaration of Truth
Admission request

The Master's applicants will send in digital format to the email or by mail to the Admissions Department the following documentation:

  • Admission request completed (download it here).
  • Data veracity form completed (download it here).
  • Data Protection Form completed (download it here).
  • Passport or National Identity Document or equivalent.
  • CV (Updated Curriculum Vitae).
  • language certificate in the case of foreign students.
Litigation, Arbitration
  1. You must wait for confirmation of admission to the program from the Admissions Department.
  2. Make payment for the "Enrolment Fee" which will be deducted from the total amount, ensuring the student the reservation of a place.
Registration and registration

Once admitted to the program, prior confirmation by the Admissions Department, the student must continue with the payment of the amount in the agreed manner and the process following the instructions of the IUNIT Admissions Department.


32 effective weeks for 9 months

Number of credits

60 ECTS (Subjects 54 ECTS, Final Master's Project 6 ECTS).

Type of teaching and places offered

20 places in Face-to-Face Mode


Full time 60 ECTS / course.



Knowledge Branch

Social and Legal Sciences.

Collaborating Companies

Salesforce, Antonio Nebrija University, CloudCoarchers.


Own scholarships.
The Center for Higher Education in Business, Innovation and Technology offers a series of scholarships that are between 5% and 25% of the cost of the program. To access these, a motivation letter and updated Curriculum Vitae must be sent to

Learning Resources

It has 7 spacious and bright classrooms and two seminars. They have internet connection as well as Wi-Fi, projector, connection to virtual classrooms and blackboard. The center considers the intensive use of ICT as a central and transversal component of the learning process, so it has a computer infrastructure according to these needs. Access to the reprography room, library and bibliographic resource center is provided.

More resources

Students can count on the following resources. (Virtual campus) (Student email)' (Salesforce environment (professional license)) (Slides, manuals and support material) (Jobs)

Academic Staff

Speakers from the main business consultancies in the country.

Academic Calendar

1st Semester (February-July)
2nd Semester (September-November)



15:30 p.m. to 21:00 p.m. [1st class (15.30:17.20 p.m. to 15:30 p.m.): from 17:20 p.m. to 20:2 p.m., first 17-minute break] [40nd class (21:1 p.m. to 17:40 p.m.): 19:15, second 10-min break, 2nd part from 19:25 to 21:00]


9:00 a.m. to 15:00 p.m. [1st class (9:10 a.m. to 50:9 a.m.): from 00:10 a.m. to 50:25 a.m., first 2-min break] [11.15nd class (15:1 a.m. to 11:15 p.m.): 13st part from 00:15 a.m. to 2:13 p.m., second 15-min break, 15nd part from 00:XNUMX p.m. to XNUMX:XNUMX p.m.

The Master in Digital Relationship Management with Customers in Salesforce is granted by (Antonio de Nebrija University and IUNIT) and issued jointly with CloudCoarchers (Salesforce Certification Center in Spain).

Request information and scholarship

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Alfonso Rodríguez Santamaría Street 19.
28002 Madrid, Spain

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