During the month of June, our Master's students have defended their Master's final projects in which they have demonstrated the initiative, creativity and effort necessary to be able to pass the program in addition to showing the necessary skills for the current digital and business context.
With you, developed by 3 students, Yichen Wang, Wenhao Yang, Shuo Chen, Yuxi Lei, is a global project of a practical nature that includes a daring, innovative business idea designed for today's world. This App offers the possibility of connecting people who occasionally need someone to drive their vehicle, with a nearby driver who can perform the service.
The application can be applied to several situations, in the case of carrying out errands that you physically cannot carry out with your car, such as taking or picking up the car to the workshop or ITV, looking for a place to park or driving the car while some management is carried out, taking to someone with your car, or to drive for you if you suffer some kind of mishap.
Value proposal
- New scenario in the use of the car
- Cover a latent need
- Respond to an active lifestyle
- Success in businesses based on the sharing economy
Despite the existing competition, public transport, taxis, VTC... the students defend that it can be a good market opportunity due to the flexibility that arises, the proximity of the drivers to the users and other competitive tools such as price and comfort .
The project highlights the importance of the payment methods to be incorporated into the application to generate trust, in addition to a considerable initial investment for the awareness and awareness of the brand among the public.
Conclusions, Limitations and improvements
- There is strong competition
- Wifi connection unit / Mobile Data
- Application dedicated to a very specific audience
- Possibility of adding new contexts to the App and diversifying services
