Within the training program of Master in Senior Management from IUNITStudents continue to expand their learning through practical experiences linked to the business world. On this occasion, the students of the subject Business, Government and International Economics They made an academic visit to DIZA Real Estate Consultants, one of the leading companies in Spain in the luxury real estate market and premium areas.
Getting to know a leading company in the luxury real estate sector
During the visit, the students had the opportunity to learn about the DIZA Consultores' new offices, located in a privileged enclave of Madrid: the Plaza of Independence, with direct views of the Puerta de Alcalá and Parque del RetiroAn environment that reflects the company's exclusive positioning within the premium real estate market.
The session was led by Jesús Alonso de la Prida, marketing director of DIZA Consultores, who explained how the company has managed to consolidate itself as a leader in the sector thanks to a A differentiated strategy based on innovation, technology, and digital marketing.
Innovation, technology and digital marketing applied to senior management
Throughout the meeting, the students of Master in Senior Management from IUNIT They were able to learn firsthand about part of the DIZA's business strategy, as well as analyzing the current situation of the luxury real estate market in Madrid, one of the most dynamic and attractive internationally.
The visit allowed for an interesting exchange. exchange of ideas and opinions between students and company professionals, addressing key issues such as strategic decision-making, adapting to market changes and the importance of leadership in high-level organizations.
Practical learning in the Master in Senior Management at IUNIT
These types of activities reinforce the practical approach of Master in Senior Management from IUNIT, which focuses on training connected to the real business environment. Visits to leading companies allow students to complement theoretical content with direct experiences, broadening their strategic vision and their understanding of the current challenges of senior management.
Undoubtedly, an experience of great academic and professional value that contributes to the comprehensive training of future managers trained in IUNIT, in the heart of Madrid.
