Master's Degree in Digital Business Onsite
The Master's Degree in Digital Business will provide students with the strategic keys to understand, manage and lead digital change in organizations.
Through this Master the student will learn to:
- Determine the new digital technologies that impact or will impact the business, as well as their easements and their potential application in organizations.
- Develop a Digital Strategy that allows to enhance the competitive advantages of an organization, and preserve them in the future.
- Manage the necessary tools to successfully adapt the structures and processes of organizations, take advantage of digital opportunities and reduce underlying threats.
- Choose, at all times, new products/services and markets accessible through digital technologies.
- Propose goals within Strategic Plans in the short and medium term for a better use of digital technologies.
- Support the transformation process and the development of new capabilities required to accompany said digital change in organizations.
Who is this course for
Professionals with experience in the areas of Marketing, market research, Business Studies, Business Administration and Management, Economics, Advertising, Public Relations, and also professional profiles related to the Engineering, product development, industrial design, computer science or telecommunications, who wish to develop their career leading the digital transformation or digitization of companies, or start or grow their own digital projects.
Name of the Master | Plazas | Format | Price |
---|---|---|---|
Master's Degree in Digital Business | 80 | Onsite |
*URJC university fees (link) |
Reviews
The conjunction of knowledge acquired in the Master will allow the graduate to have a versatile professional profile that is highly demanded by the business world, being able to occupy a wide spectrum of professional positions:
- Start-up founder
- Financial Analyst for Digital Companies and Startups
- crowdfunding designer
- Digital Business Development Director
- Digital Sales Manager
- App Marketing Manager
- eCommerce Manager
- Digital Marketing Manager
- Digital Campaign Manager
- Head of Media
- Social Media & Content Manager
- Marketing and Digital Communication Consultant
- Commercial Digital Content Manager
- Digital Markets Analyst
- Expert in SEO Web Positioning
Within this context, they will be able to add value as qualified professionals in companies that carry out their activity in the digital field and specialized in eCommerce activities and in areas such as: Business Management and Administration and Strategy and Business Management.
Module | Character | ECTS credits | Semester |
---|---|---|---|
Digital technology and society | OB | 3 | 1 º |
Digital Impact in the Business World | OB | 3 | 1 º |
Regulation and New Legal Framework | OB | 3 | 1 º |
Cybersecurity | OB | 3 | 1 º |
Digital Marketing & Social Media | OB | 6 | 1 º |
Mobile & Internet of Things (IoT) | OB | 3 | 1 º |
Project management | OB | 3 | 1 º |
Big Data & Analytics | OB | 6 | 1 º |
eCommerce | OB | 6 | 2 º |
HR Management | OB | 3 | 2 º |
Management and Directive Skills | OB | 3 | 2 º |
The Digital Strategic Plan | OB | 6 | 2 º |
External Internships | PE | 6 | 2 º |
Master's thesis | TFM | 6 | 2 º |
Faculty
Mencía
by Garcillan
Professor of the subject Skills and Management Management
Author of several books, such as Marketing and Cosmetics; Sectorial marketing: principles and applications; Marketing Management: fundamentals and applications.
Jesus
Hernández
Professor of the subject Strategic Plan
Managing Director, Consultant and International Speaker,
Mobile Marketing, Online Marketing, Digital Marketing Strategy, Cross Media and Multichannel Strategy, etc.
International Experience (Europe, Latam)
Strategy, Negotiation and Clients Acquisition
Academic experience (University, MBA Master, DEA, Doctorate, Ph.D. Professor)
lissard
from Pedro
Professor of the Cybersecurity subject
Professional Development: 20 years of experience in marketing departments, in consumer goods companies. Head of the training area of Dstila Training School of the Spirits sector
Eduardo
Correa
Expert in Marketing, Sales, Planning and Management Skills, for 17 years he has combined his professional activity in the direction of different prestigious companies such as ADT Operador Logístico, ERIETE Servicios en Red and DIARIO EL PAIS, with teaching, as a professor and lecturer at different Business Schools and Universities in Spain.
Cristina
Gallego
Professor at EAE Business School, & ESIC University. He has a PhD in Business Organization, a Master's in Business Organization, and another in Business Communication Management from the Rey Juan Carlos University.
Additionally, he has more than a decade of consulting experience, carrying out projects for large clients in the financial and insurance sectors.
Angel
Moreno
Director of Marketing and Commercial of CICE – Director of Marketing and Commercial of CENP-CPE – Advisor to the Law Firm Gayo & Burón Asociados, in the areas of Financial and Tax Law, Public Procurement, Environmental Taxation and Economic Criminal Law. – Author of several research articles in legal journals, including Crónica Tributaria, Fiscal Fortnight and Taxes – Author of the monograph “Taxation of Protected Natural Areas”, Editorial Reus (2018), and co-author of more than 5 collective works nationally and internationally. – Member of the work plan of the European project "CIRCULECOM, Taxation and Circular Economy", led by the University of Castilla la Mancha. – Professor at several universities and Business Schools.
Juan Luis
Gonzalez Lopez
General Manager at Orange3, a B2B and B2C platform for selling fruit over the internet, and I also manage farms located in Palma del Río, Córdoba. Likewise, he developed this position in parallel with that of Director of the advertising and media agency "Somos R *"
His professional career has been in different sectors and companies such as Training, Large Distribution, Export, Energy Sector and the Automotive Industry where he has been Director for Spain and Portugal of the American multinational Goodyear Dunlop Tires, where his responsibilities were the management of the entire transport, truck, agricultural and industrial vehicle business unit for Spain and Portugal.
Daniel
Garcia Rosales
PhD in Audiovisual Communication, Advertising and Public Relations from the Complutense University of Madrid. Journalist, Master in Organizational Communication, with training in Digital Marketing, Innovation and Customer Experience. I have accreditation from ANECA in the figure of Professor Assistant Doctor.
I have experience in the field of Communication and Marketing: media, Canarias Radio La Autonómica; communication agency, Hill & Knowlton Strategies; communication and/or marketing departments of Editorial Planeta, the School of Industrial Organization, EALDE Business School, Global Alumni Education and IUNIT University Center. In the academic field, I bring experience as a Marketing and Communication teacher at the International University of La Rioja (UNIR), EALDE Business School and IUNIT University Center.
Carolina
Zamora
Director of Degree in ADE and Master in Digital Business from IUNIT
Marketing, content and digital trends consultant. A04media. Professor of Marketing at IUNIT University Center and Rey Juan Carlos University.
Pablo
Martín
Graduate in Sociology from the Complutense University of Madrid. Doctorate in Information Sciences from the Complutense University of Madrid.
He has master's degrees in General Business Management and Marketing and Multimedia Communication.
Financing
To find out the best option for paying for your studies, you can choose between the different alternatives that best suit your needs.
Early payment discounts
Check the dates of your program and you will get a 5% discount*
*This discount does not apply to management fees and other academic fees established by the URJC
Installment payment
Payment through monthly installments allows financing the amount of the Master throughout the course. This modality requires a single prior payment as a place reservation.
Payment method:
- Full-time Master's degree (1 academic year)
- early booking: €600
- Dues: 3 to 12 monthly payments from the payment of the advance reservation of place. (The total amount of the master's degree must be paid at the end of the course).
Payment in installments for face-to-face modality
Payment through monthly installments allows financing the amount of the Master throughout the course. This modality requires a single prior payment as a place reservation.
Payment method:
- Full-time Master's degree (1 academic year)
- early booking: €600
- Dues: 3 to 12 monthly payments from the payment of the advance reservation of place. (The total amount of the master's degree must be paid at the end of the course).
Scholarships
To consult all the information about scholarships and grants, click here
The program is subject to the possibility of being financed by ¨Tripartite Foundation. The State Foundation for Employment Training (FUNDAE). You can get more information here
The steps to follow for the admission process are:
The preferred entry profile for the Master's Degree in Digital Businesses (Master in Digital Businesses) is the graduate of bachelor's, diploma or undergraduate degrees related to business administration and management or the digital economy to train high-level professionals who can lead digital transformation in organizations and companies. This program is aimed at graduates or university graduates who wish to specialize in the operation of business management and the many fields that it covers through ICTs and the digital economy.
Therefore, you must be a student who shows interest in business digital transformation processes. In general, it is aimed at students whose study plan includes basic training in Business Management and Administration and, therefore, it will be especially aimed at:
- Graduates in the branch of knowledge of Legal and Social Sciences and who have completed their university degree directly related to the Management and Administration of companies, such as the following or others assimilable:
- business Studies
- Business Management
- Economic Sciences
- Marketing
- Advertising and public relations
• Graduates in the field of Engineering and Architecture, with specific training in the field of economics and business, such as Civil Engineering, Information Systems Engineering, Industrial Organization Engineering, etc.
• Other Graduates who have completed official postgraduate programs that include the fundamentals of Business Management and Management, such as MBA, PDG, etc.
Those other university graduates, graduates or graduate students who do not belong to any of the previous qualifications and do not accredit in their file the required prior knowledge, must take a series of training supplements (see section on training supplements), in addition to Master's subjects.
Applicants must be in possession of an official university degree that entitles them to access postgraduate studies.
The requirements for access to the proposed title are according to article 16 of Royal Decree 1393/2007, modified by Royal Decree 861/2010, of July 2:
- In order to access the official Master's degrees, it will be necessary to be in possession of an official Spanish university degree or another issued by a higher education institution belonging to another Member State of the European Higher Education Area that authorizes the same for access to the teachings of Master.
- Likewise, graduates from educational systems outside the European Higher Education Area may access without the need for the homologation of their degrees, after verification by the University that they accredit a level of training equivalent to the corresponding official Spanish university degrees and that entitle in the country issuing the degree for access to postgraduate education. Access through this route will not imply, in any case, the homologation of the previous title held by the interested party, nor its recognition for other purposes than that of studying the Master's degree.
Applicants for a Master's Degree will send in digital format to the email admission@iunit.edu.es or by mail to the Admissions Department the following documentation:
- Admission request completed (download it here).
- Data veracity form completed (download it here).
- Data Protection Form completed (download it here).
- Passport or National Identity Document or equivalent.
- College degree that give access to Master's studies or proof of having requested it.
- Official Academic Certification issued by the Official Center of origin stating the qualifications of the studies carried out by the applicant. Said Certification must expressly state what constitutes the first and second cycle of the corresponding study plan.
- Photography passport size, in color.
the applicants with foreign degreeThey must also present the following documentation:
- Passport Number or Residence Card.
- Certificate certifying that the studies carried out give access to a Postgraduate Official in your country of origin, issued by the University of origin.
*In case of having studied in a system outside the European Higher Education Area, the university degree and academic certification must be legalized by Hague Apostille or through diplomatic channels.
Legalization of Foreign Titles
- Documents issued by member countries of the European Union or participants in the Agreement on the European Higher Education Area (EEES) will not require any type of legalization.
- Documents issued outside the European Union or the European Higher Education Area (EHEA):
- The Hague Apostille: In accordance with the Hague Convention of October 5, 1961, the only formality required for documents from the States party to said Convention is the Apostille stamp placed by the competent authority of the State from which the document emanates and takes effect directly before any authority in Spain.
- The diplomatic channel: It is the official procedure to be used for the legalization of foreign Civil Registry, notarial and administrative documents issued in countries that are not part of the Hague Convention.
The Hague Convention of October 5, 1961
The Agreement abolishes the requirement of legalization of foreign public documents issued in the signatory countries of said Agreement (BOE. num. 229, of 25.09.1978, num. 248, of 17.10.78 and num. 226, of 20.09.84) . Antigua and Barbuda, Bahamas, Dominica and Saint Kitts and Nevis are signatories to the Convention.
diplomatic legalization
It is used in the rest of the countries that have not signed the Hague Convention of October 5, 1961, in the case of Jamaica. In general, the documents to be legalized by this means must be presented before:
- Ministry of Foreign Affairs of the country issuing the documents and then
- Diplomatic or consular representation of Spain in that country.
Official Spanish Translation
Documents issued abroad must be accompanied by an official translation into Spanish. Said translation may be made:
- for any diplomatic representation or consular of the Spanish State abroad
- The diplomatic or consular representation in Spain of the country of origin of the applicant or, where appropriate, the country of origin of the document.
- Sworn translator, authorized or registered in Spain.
Upon receipt of the documentation, from IUNIT, we will contact the student to communicate their acceptance and the steps they must take to complete the registration and enrollment. The admissions department will communicate the acceptance to the interested party within a period not exceeding 5 days.
Once the admission to the program has been communicated, the student must pay the registration fee according to the chosen option. Likewise, from the communication of said admission, the candidate will have a period of 7 days to formalize the registration fees and the reservation of the place.
1 academic year.
60 ECTS (48 ECTS compulsory subjects, 6 ECTS external practices and 6 ECTS Final Master's Project).
100 places (2 groups).
Full-time 60 ECTS / year for one year, or part-time 30 ECTS / year for two years.
140 hours of professional curricular internships with companies with an agreement corresponding to 6 ECTS. There is the possibility of extension to extracurricular practices. External practices are face-to-face.
Spanish.
Those students who do not have the required degree or prove the required prior knowledge must take a series of additional training.
More information.
CENTER FOR HIGHER EDUCATION OF BUSINESS, INNOVATION AND TECHNOLOGY, attached to the REY JUAN CARLOS UNIVERSITY in December 2017.
More information.
Social and Legal Sciences.
Full-time: 30 ECTS minimum and 60 ECTS maximum.
Part-time: 6 ECTS minimum and 30 ECTS maximum.
Own scholarships.
The Center for Higher Education in Business, Innovation and Technology offers a series of scholarships that are between 5% and 25% of the cost of the program. To access these, a motivation letter and updated Curriculum Vitae must be sent to admision@iunit.edu.es.
MEC Scholarship, Scholarship for Higher Technicians (Pending Call)
Carolina Foundation Scholarship
It has 7 spacious and bright classrooms and two seminars. They have internet connection as well as Wi-Fi, projector, connection to virtual classrooms and blackboard. The center considers the intensive use of ICT as a central and transversal component of the learning process, so it has a computer infrastructure according to these needs. Access to the reprography room, library and bibliographic resource center is provided. As well as the sports facilities and library of the URJC.
Carolina Zamora
Jesus Hernandez
Lisardo de Pedro
Pablo Martín
Eduardo Correa
Juan Luis Gonzalez
Mencia de Garcillán
Cristina Gallego
Angel Moreno
Daniel García
This Master in face-to-face mode takes place from Monday to Friday in the morning.
1. Internal Quality Assurance System.
2. Those responsible for the SAIC.
3. External Verification Reports.
4. Title memory.
5. RUCT LINK.
6. BOCM LINK.
7. External monitoring and accreditation reports.
- "Once the Master's monitoring has been carried out, the most relevant quantitative information on the results obtained in the monitoring of said Degree is shown, differentiated by academic year."
- Course report.
Within the IUNIT quality assurance system, the following surveys are planned to be carried out:
- Teacher Assessment.
- Degree of satisfaction:
Of students with teaching and TFM.
Of the students with the title.
From the teaching staff.
From the Administration and Services Staff.
Of the graduates.
Job insertion.
- External Practices:
Internship student satisfaction.
Satisfaction of the company's external tutor.
SUGGESTION BOX LINK.
- The IUNIT Quality Assurance System establishes that annually the Quality Assurance Commission of the degree will analyze the information derived from the degree indicators and prepare a report that will include improvement plans, if necessary after analyzing the results.
Contact
Alfonso Rodríguez Santamaría Street 19.
28002 Madrid, Spain