
Master's Degree in
Digital Business
Create, connect, grow: lead the digital change.
El Master's Degree in Digital Business The IUNIT Master's Degree is a program designed to train professionals in the key skills required by the digital transformation of companies. This master's degree offers a comprehensive view of the digital strategies and tools that are revolutionizing the global market, preparing students to lead innovative projects in a dynamic and competitive business environment. Taught by experts in the field, the program combines theory and practice to provide a unique educational experience adapted to the needs of today's labor market.




The Master in Digital Business It is an Official Degree and is internationally recognised by the European Higher Education Area.
The main objective of the Master in Digital Business The IUNIT program is designed to train professionals in the design, implementation and management of digital strategies that optimize business processes, increase competitiveness and foster innovation in a globalized environment. The program seeks to develop analytical, technological and leadership skills necessary to transform traditional companies into successful digital businesses.
Practical and up-to-date approach
The program is based on real cases and practices that prepare students to face the challenges of the digital market.


International projection
The global approach of the program enables graduates to operate in international markets.
High level teachers
Professors and experts with proven experience in marketing, digitalization and business transformation.


Soft skills development
We strengthen leadership, communication, and human resource management skills.
Google Search Console
Optimize your website's SEO. Learn how to analyze performance, solve technical problems, and improve visibility in search engines.
Google Ads
Learn how to create effective campaigns, optimize your budget and attract potential customers from the first click.
Google Tag Manager
Optimize the measurement of your digital campaigns. Manage tags without depending on developers, obtaining key data to make strategic decisions.
MetaBusiness
Manage all your Facebook and Instagram accounts like a pro. Learn how to plan content, analyze metrics, and connect with your audience to take your brand to the next level.
Google Analytics
Turn data into smart decisions. In the master's degree, we will teach you how to interpret key metrics and discover insights that transform the performance of your digital business.
Semrush
Boost your SEO and content marketing strategy. Learn how to analyze the competition, identify keyword opportunities, and plan winning campaigns.
- Develop skills to analyze and understand digital market trends.
- Train in the use of technological tools and digital platforms to manage businesses.
- Promote strategic skills to lead digital transformation processes in companies.
- Promote innovation and creativity in the design of digital models.
- Prepare students to face ethical and sustainable challenges in the digital field.
El Master in Digital Business The IUNIT course combines a theoretical and practical methodology, focused on experiential learning. Through master classes, practical workshops, real projects and simulations, students acquire applicable knowledge and develop essential skills to lead in the digital environment. The methodology includes:
- Team projects and practical cases.
- Masterclasses and conferences.
- Personalized tutoring.
- Interactive digital platforms.
This master's degree is designed for:
- Professionals with experience in business, marketing, technology or related areas who are looking to update and specialize in the digital field.
- University graduates who wish to acquire key skills in digital transformation and innovative business strategies.
- Entrepreneurs interested in creating or developing digital business projects.
- People interested in emerging technologies, data analysis, e-commerce and business digitalization.


















The Master in Digital Business opens up a wide variety of professional opportunities, as it trains professionals capable of leading digital transformation in various industries.
Here are the main departures grouped by sectors:
Digital Marketing and Communication
E-commerce and Sales
Innovation and Entrepreneurship
- Digital project manager.
- ProductManager.
- Digital transformation specialist.
- Consultant in technology applied to business.
Module | Character | ECTS credits | Semester |
---|---|---|---|
Digital technology and society | OB | 3 | 1 º |
Digital Impact in the Business World | OB | 3 | 1 º |
Regulation and New Legal Framework | OB | 3 | 1 º |
Cybersecurity | OB | 3 | 1 º |
Digital Marketing & Social Media | OB | 6 | 1 º |
Mobile & Internet of Things (IoT) | OB | 3 | 1 º |
Project management | OB | 3 | 1 º |
Big Data & Analytics | OB | 6 | 1 º |
eCommerce | OB | 6 | 2 º |
HR Management | OB | 3 | 2 º |
Management and Directive Skills | OB | 3 | 2 º |
The Digital Strategic Plan | OB | 6 | 2 º |
External Internships | PE | 6 | 2 º |
Master's thesis | TFM | 6 | 2 º |
Collaborating companies for external internships.
At IUNIT, to secure your spot, we require a payment of €700, which will be deducted from the final price of the Master's in Digital Business.
We want nothing to prevent you from developing professionally, which is why we have developed a scholarship program that will be awarded based on availability, until the established quota is filled.
At IUNIT we offer financing options and discounts for early payment for all students enrolled in the courses offered by the center.

The steps to follow for the admission process are:
The preferred entry profile for the Master's Degree in Digital Businesses (Master in Digital Businesses) is the graduate of bachelor's, diploma or undergraduate degrees related to business administration and management or the digital economy to train high-level professionals who can lead digital transformation in organizations and companies. This program is aimed at graduates or university graduates who wish to specialize in the operation of business management and the many fields that it covers through ICTs and the digital economy.
Therefore, you must be a student who shows interest in business digital transformation processes. In general, it is aimed at students whose study plan includes basic training in Business Management and Administration and, therefore, it will be especially aimed at:
- Graduates in the branch of knowledge of Legal and Social Sciences and who have completed their university degree directly related to the Management and Administration of companies, such as the following or others assimilable:
- business Studies
- Business Management
- Economic Sciences
- Marketing
- Advertising and public relations
• Graduates in the field of Engineering and Architecture, with specific training in the field of economics and business, such as Civil Engineering, Information Systems Engineering, Industrial Organization Engineering, etc.
• Other Graduates who have completed official postgraduate programs that include the fundamentals of Business Management and Management, such as MBA, PDG, etc.
Those other university graduates, graduates or graduate students who do not belong to any of the previous qualifications and do not accredit in their file the required prior knowledge, must take a series of training supplements (see section on training supplements), in addition to Master's subjects.
Applicants must be in possession of an official university degree that entitles them to access postgraduate studies.
The requirements for access to the proposed title are according to article 16 of Royal Decree 1393/2007, modified by Royal Decree 861/2010, of July 2:
- In order to access the official Master's degrees, it will be necessary to be in possession of an official Spanish university degree or another issued by a higher education institution belonging to another Member State of the European Higher Education Area that authorizes the same for access to the teachings of Master.
- Likewise, graduates from educational systems outside the European Higher Education Area may access the programme without the need for their qualifications to be recognised, provided that the University has verified that they certify a level of training equivalent to the corresponding official Spanish university qualifications and that they entitle the applicant to access postgraduate studies in the country that issued the qualification. Access via this route will not, under any circumstances, imply the recognition of the applicant's previous qualification, nor its recognition for any purpose other than to undertake Master's studies. The qualification will be required to have the Hague Apostille and, on the other hand, a letter of access issued by the student's university of origin will be requested, certifying that the qualification held by the student gives him/her access to a master's or postgraduate degree in his/her country of origin.
- Students whose native language is NOT Spanish and who wish to take a Master's Degree taught in Spanish will need to provide documentary evidence of their level of Spanish, both spoken and written, and must therefore provide, along with all the documentation required for admission, a Spanish Language Certificate B2 – DELE Intermediate or equivalent. If they do not have this certification, the Master's Management may request that they pass a spoken and written level test.
Applicants for a Master's Degree will send in digital format to the email admission@iunit.edu.es or by mail to the Admissions Department the following documentation:
- Admission request completed (download it here).
- Data veracity form completed (download it here).
- Data Protection Form completed (download it here).
- Passport or National Identity Document or equivalent.
- College degree that give access to Master's studies or proof of having requested it.
- ART GALLERY passport size, in color.
the applicants with foreign degreeThey must also present the following documentation:
- Passport Number or Residence Card.
- Certificate certifying that the studies carried out give access to a Postgraduate Official in your country of origin, issued by the University of origin.
*In case of having studied in a system outside the European Higher Education Area, the university degree and academic certification must be legalized by Hague Apostille or through diplomatic channels.
Legalization of Foreign Titles
- Documents issued by member countries of the European Union or participants in the Agreement on the European Higher Education Area (EEES) will not require any type of legalization.
- Documents issued outside the European Union or the European Higher Education Area (EHEA):
- The Hague Apostille: In accordance with the Hague Convention of October 5, 1961, the only formality required for documents from the States party to said Convention is the Apostille stamp placed by the competent authority of the State from which the document emanates and takes effect directly before any authority in Spain.
- The diplomatic channel: It is the official procedure to be used for the legalization of foreign Civil Registry, notarial and administrative documents issued in countries that are not part of the Hague Convention.
The Hague Convention of October 5, 1961
The Agreement abolishes the requirement of legalization of foreign public documents issued in the signatory countries of said Agreement (BOE. num. 229, of 25.09.1978, num. 248, of 17.10.78 and num. 226, of 20.09.84) . Antigua and Barbuda, Bahamas, Dominica and Saint Kitts and Nevis are signatories to the Convention.
diplomatic legalization
It is used in the rest of the countries that have not signed the Hague Convention of October 5, 1961, in the case of Jamaica. In general, the documents to be legalized by this means must be presented before:
- Ministry of Foreign Affairs of the country issuing the documents and then
- Diplomatic or consular representation of Spain in that country.
Official Spanish Translation
Documents issued abroad must be accompanied by an official translation into Spanish. Said translation may be made:
- for any diplomatic representation or consular of the Spanish State abroad
- The diplomatic or consular representation in Spain of the country of origin of the applicant or, where appropriate, the country of origin of the document.
- Sworn translator, authorized or registered in Spain.
Upon receipt of the documentation, from IUNIT, we will contact the student to communicate their acceptance and the steps they must take to complete the registration and enrollment. The admissions department will communicate the acceptance to the interested party within a period not exceeding 5 days.
Once the admission to the program has been communicated, the student must pay the registration fee according to the chosen option. Likewise, from the communication of said admission, the candidate will have a period of 7 days to formalize the registration fees and the reservation of the place.
1 academic year.
60 ECTS (48 ECTS compulsory subjects, 6 ECTS external practices and 6 ECTS Final Master's Project).
Remotely (Online). 100 seats (2 groups).
Full-time 60 ECTS / year for one year, or part-time 30 ECTS / year for two years.
140 hours of professional curricular internships with companies with an agreement corresponding to 6 ECTS. There is the possibility of extension to extracurricular practices. External practices are face-to-face.
Spanish.
Those students who do not have the required degree or prove the required prior knowledge must take a series of additional training.
More information.
CENTER FOR HIGHER EDUCATION OF BUSINESS, INNOVATION AND TECHNOLOGY, attached to the REY JUAN CARLOS UNIVERSITY in December 2017.
More information.
Social and Legal Sciences.
Full-time: 30 ECTS minimum and 60 ECTS maximum.
Part-time: 6 ECTS minimum and 30 ECTS maximum.
Own scholarships.
The Center for Higher Education in Business, Innovation and Technology offers a series of scholarships that are between 5% and 25% of the cost of the program. To access these, a motivation letter and updated Curriculum Vitae must be sent to admision@iunit.edu.es.
MEC Scholarship, Scholarship for Higher Technicians (Pending Call)
Carolina Foundation Scholarship
Carolina Zamora
Jesus Hernandez
Lisardo de Pedro
Pablo Martín
Eduardo Correa
Juan Luis Gonzalez
Mencia de Garcillán
Cristina Gallego
Angel Moreno
Daniel García
This Master in online mode takes place from Monday to Friday in the morning.
1. Internal Quality Assurance System:
- Manual of the Internal Quality Assurance System of the URJC.
- IUNIT Internal Quality Assurance System (SGIC) Manual.
2. SAIC officials.
3. External Verification and Modification Reports.
4. Title Verified Memory.
5. RUCT LINK.
6. BOCM LINK.
7. External monitoring and accreditation reports:
Renewal of the degree
The renewal of the accreditation represents the culmination of the implementation process of the official Bachelor's and Master's degrees registered in the Registry of Universities, Centers and Degrees (RUCT). The renewal of the accreditation of official bachelor's and master's degrees is organized in three phases: self-assessment report, external visit and final evaluation.
In the first phase, the university describes and assesses the status of the degree with respect to the established criteria and guidelines. The result is the Self-Assessment Report (IA) that is presented. The second and third phases are carried out by a group of evaluators external to the evaluated title.
- "Once the Master's monitoring has been carried out, the most relevant quantitative information on the results obtained in the monitoring of said Degree is shown, differentiated by academic year."
- Course report:
-Monitoring report 2022/2023.
Within the IUNIT quality assurance system, the following surveys are planned to be carried out:
- Teacher Assessment.
- Degree of satisfaction:
Of students with teaching and TFM.
Of the students with the title.
From the teaching staff.
From the Administration and Services Staff.
Of the graduates.
Job insertion.
- External Practices:
Internship student satisfaction.
Satisfaction of the company's external tutor.
Results of the surveys carried out.
- The IUNIT Quality Assurance System establishes that annually the Quality Assurance Commission of the degree will analyze the information derived from the degree indicators and prepare a report that will include improvement plans, if necessary after analyzing the results.
- Improvement actions 2022/2023.
Contact
Alfonso Rodríguez Santamaría Street 19.
28002 Madrid, Spain