
University Degree in Business Administration and Management + Diploma in Digital Entrepreneurship In‑person
Bachelor's Degree in Business Administration (On-site) from IUNIT | Official qualification from the Rey Juan Carlos University (URJC)
At IUNIT, you can study for a Bachelor's Degree in Business Administration (ADE) on campus, an official qualification offered in collaboration with Rey Juan Carlos University (URJC). Learn with practical methodology, networking opportunities, and academic support to prepare you for entering the job market.
Why choose IUNIT to study the Bachelor's Degree in Business Administration (ADE) on-campus in Madrid?
Study the Bachelor's Degree in Business Administration and Management (ADE) - on-site At IUNIT you can train in the business heart of Madrid with an academic experience focused on practice, support and professional development.
Highlights of the on-campus Business Administration degree at IUNIT
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Face-to-face modality with academic monitoring and continuous support.
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Networking: an environment that facilitates connections with teachers and professionals.
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Official qualification from the Rey Juan Carlos University (URJC).
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Updated curriculum (240 ECTS) with key subjects in management, finance, marketing and strategy.
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Strategic location in Madrid (business zone) to connect with the professional ecosystem.
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international opportunities through exchanges and internships (depending on availability and agreements).
A training that goes beyond the degree
At IUNIT we understand the Bachelor's Degree in Business Administration as a complete educational process: it combines company knowledge, leadership skillsstrategic vision and applied learning so that the student can develop in real business environments.
In addition, the program includes a Diploma in Digital Entrepreneurship , the adding value, with a focus on creating applied projects and developing an entrepreneurial mindset.
Diploma in Digital Entrepreneurship (included)
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Applied entrepreneurship and real projects
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Digital skills and business vision
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Developing a distinctive profile for the labor market

A personalized plan and a friendly approach
At IUNIT, we believe in a personalized approach: we support students throughout their degree program to help them build a profile aligned with their goals. Our aim is for you to graduate with a solid education and a clear career path.
IUNIT project methodology: 4Ps model (learn by doing)
Our learning method is based on the 4Ps: Problems, Project, People, and PortfolioYou will work on real challenges, in a team and with support, creating a Project Portfolio that demonstrates your skills.
In practice, this translates into:
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Project-based learning and real-world business cases
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Collaborative work and professional skills development
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Training activities such as bootcamps, workshops and challenges to apply what you have learned
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Tutoring by teachers and mentors linked to the professional environment
Who is the on-campus Business Administration degree for?
El Bachelor's Degree in Business Administration (On-site) in Madrid It is aimed at people looking for a complete university experience, with an applied focus and an environment that fosters learning alongside active professionals.
Especially recommended if:
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Do you want to study in-person and learn through practical activities
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Are you interested in the business world and decision-making?
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Are you looking for a program that combines Business Administration + a adding value in digital entrepreneurship
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You are motivated to learn by doing and to build a solid professional profile

Career opportunities for graduates of the Bachelor's Degree in Business Administration (On-Campus)
El Bachelor's Degree in Business Administration and Management (ADE) On-site It prepares you to enter the job market with a solid foundation in business management, finance, marketing, operations y human resourcesThanks to its applied approach, you will develop skills to analyze information, make decisions, and work towards objectives in real business environments.
Throughout the degree you will acquire a cross-cutting view of the company and learn to work in key departments such as marketing, logistics/operations, finance, accounting y HR
What professional profile will you develop?
During the training journey of Business Administration degree at IUNIT You will develop skills that will allow you to:
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Add value to company teams from the start of your career
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Develop a global vision of the business and understand how its areas connect
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Taking responsibility, prioritizing, and working towards objectives
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Improve your analytical and decision-making skills
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Participating in face-to-face activities that promote networking and professional connections
Areas and positions where you can work
The Business Administration and Management (ADE) profile is one of the most versatile in the business world. Upon graduation, you will be able to direct your career towards different areas:
Marketing and commercial management
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Marketing, sales and business development
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Account Management / Customer Service
Administration and management
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Business administration, project coordination, management support
Finance and management control
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Junior Analyst, Management Control (Junior Controller), Corporate Finance
Accounting and auditing
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Accounting, junior auditing, financial reporting
Human Resources
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Selection and talent, training and development, organization
Logistics and operations
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Planning, operations, process improvement, supply chain
Corporate communication (according to job orientation)
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Internal/external communication, brand support and corporate content
International projection and networking
The program fosters professional development through in-person experience, contact with the business ecosystem, and a community that promotes networkingFurthermore, international projection is supported by institutional relationships with collaborating centers and entities (according to agreements and availability).
Curriculum for the Bachelor's Degree in Business Administration (240 ECTS)
The curriculum of the Bachelor's Degree in Business Administration and Management (ADE) On-site is organized in 4 academic years de 60 ECTS each one (total 240 ECTSThroughout the program, IUNIT pays special attention to applied training and the implementation of external internship in a companyso that the student can connect academic content with the professional environment.
During the degree, the student can also access a supplementary training plan aimed at strengthening personal and professional skills according to your objectives.
ADE IUNIT Academic Program
1 course
| Module | ECTS credits | Semester |
|---|---|---|
| Professional ethics, basic legal principles and equality | 6 | 1.º Partners must |
| History of Spanish institutions | 6 | 1.º Partners must |
| Economic history | 6 | 1.º Partners must |
| Introduction to Business I | 6 | 1.º Partners must |
| Business mathematics | 6 | 1.º Partners must |
| Commercial law | 6 | 2.º Partners must |
| Information technology applied to business | 6 | 2.º Partners must |
| Introduction to Economics | 6 | 2.º Partners must |
| Introduction to Business II | 6 | 2.º Partners must |
| Financial mathematics | 6 | 2.º Partners must |
2 course
| Module | ECTS credits | Semester |
|---|---|---|
| Financial Accounting I | 6 | 1.º Partners must |
| Business Statistics I | 6 | 1.º Partners must |
| Introduction to marketing and communication in business | 6 | 1.º Partners must |
| Microeconomics | 4,5 | 1.º Partners must |
| Business Sociology | 6 | 1.º Partners must |
| Financial Accounting II | 4,5 | 2.º Partners must |
| Marketing management | 4,5 | 2.º Partners must |
| Film Production | 6 | 2.º Partners must |
| Business Statistics II | 6 | 2.º Partners must |
| Macroeconomy | 4,5 | 2.º Partners must |
| Modern Language | 6 | Annual |
3 course
| Module | ECTS credits | Semester |
|---|---|---|
| Analytical accounting | 4,5 | 1.º Partners must |
| Commercial management | 4,5 | 1.º Partners must |
| Strategic Management and Business Policy I | 6 | 1.º Partners must |
| Financial Management I | 6 | 1.º Partners must |
| Business decision-making methods | 4,5 | 1.º Partners must |
| Tax regime of the company | 4,5 | 2.º Partners must |
| Balance sheet analysis | 4,5 | 2.º Partners must |
| Strategic Management and Business Policy II | 6 | 2.º Partners must |
| Financial Management II | 6 | 2.º Partners must |
| The national and international economic environment of the company | 4,5 | 2.º Partners must |
| Human Resources | 4,5 | Annual |
| Management information systems | 4,5 | Annual |
4 course
| Module | ECTS credits | Semester |
|---|---|---|
| Labor Law I | 6 | 1.º Partners must |
| ECTS academic recognition | 6 | 1.º Partners must |
| Optional 1 | 4,5 | 1.º Partners must |
| Optional 2 | 4,5 | 1.º Partners must |
| Optional 3 | 4,5 | 1.º Partners must |
| Optional 4 | 4,5 | 1.º Partners must |
| External Internships | 24 | Annual |
| Undergraduate Thesis Project | 6 | Annual |
Note on academic recognition: The 6 ECTS de Academic recognition may correspond to part of the Further training offered by IUNIT.
Information on external internships and Social Security
In accordance with the provisions of the Royal Decree-Law 2 / 2023, of March 16, resulting in the Additional Provision 52 of the consolidated text of the General Social Security LawFrom January 1, 2024, students of any degree who carry out external internships, paid or unpaid, must be registered with Social Security.
Social Security makes available to students a information page with questions of interest and answers to the most common questions about this standard.
Diploma in Digital Entrepreneurship (included): learn to create a real project
The Diploma in Digital Entrepreneurship aims to bring the professional environment closer to the classroom through the development of a real entrepreneurial project, so that the student acquires an entrepreneurial mindset and applied digital skills.
If you want to start a business, lead projects, or work in digital business environments, this diploma will help you to identify opportunitiesDefine a value proposition, design a digital marketing strategy, and build a project with a market vision.
What will you get
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Design and validate a digital business idea
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Build brand and value proposition
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Create a digital marketing plan (presence, promotion, interaction)
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Understanding models of and project feasibility
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Improve skills in presentation and communication (pitch)
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Present your project to industry professionals
Curriculum (60 ECTS) – “Learning by doing” methodology
The diploma is structured in 4 academic years with a total of 60 ECTScombining conceptual sessions with practical activities in all subjects. Learning is eminently applied (“learning by doing”): the student develops a digital entrepreneurship project from beginning to end and culminates with a final presentation before experts in the digital ecosystem.

Course 1
| Module | ECTS credits | Semester |
|---|---|---|
| Introduction to entrepreneurship | 6 | 1.º Partners must |
| Entrepreneurship and business creation in a digital environment | 6 | 2.º Partners must |
Contents and assignments (Course 1)
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Introduction to entrepreneurship: entrepreneurship models, marketing for entrepreneurs, case studies.
Work I: business idea development. -
Digital environment: digital company, trends, internet/web, digital startups.
Work II: digitization of the business idea.
Course 2
| Module | ECTS credits | Semester |
|---|---|---|
| The new marketing and the importance of information | 6 | 1.º Partners must |
| Brand Creation | 6 | 2.º Partners must |
Contents and assignments (Course 2)
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New marketing and information: Market research, introduction to Big Data (types of data, capture and processing, methodologies), identification of target audience, objectives and action plan.
Job: design of competitive advantage. -
Brand creation: brand, value proposition, customer experience, digital branding.
Job: brand creation.
Course 3
| Module | ECTS credits | Semester |
|---|---|---|
| Digital Marketing I | 6 | 1.º Partners must |
| Digital Marketing II | 6 | 2.º Partners must |
Contents and assignments (Course 3)
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Digital Marketing I: digital integration, digital strategy and areas of action (web, mobile, interaction — virtual assistants, IoT, etc. — and proximity marketing).
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Digital Marketing II: Action plan design: presence (digital media), promotion (digital advertising) and interaction.
Job: marketing plan.
Course 4
| Module | ECTS credits | Semester |
|---|---|---|
| Financing models | 6 | 1.º Partners must |
| Effective presentations | 6 | 2.º Partners must |
| Final project | 12 | 2.º Partners must |
Contents and closing (Course 4)
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Financing models: financing for digital startups, financial plan (capital needs and viability), digital human resources.
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Effective presentations: presentation design and public speaking.
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Final project: project presentation.
IUNIT Fridays (practical experience and networking)
Throughout the diploma program, the student participates in IUNIT Fridays, a space for learning and connecting with the entrepreneurial ecosystem:
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Masterclass
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Practical workshops
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Conferences with entrepreneurs and professionals
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Visits to companies
Funding and scholarships | On-campus Business Administration degree
Program price
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PVP: €5.400
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Total price with 10% scholarship: €4.850
The final price may vary depending on admission requirements and scholarship application. Consult your academic advisor.
enrollment reservation
To confirm your place, a registration reservation of €750, deductible from the total price from the Bachelor's Degree in Business Administration at IUNIT, conditional upon meeting the entry requirements.
Payment options (financing plans)
At IUNIT we develop customized payment plans so you can study the Bachelor's Degree in Business Administration and Management (ADE) on-site.
1) Single payment
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Registration reservation: €750
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The rest of total price of the program in a single payment.
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It includes additional discount according to IUNIT's pricing policy.
2) Quarterly installment payment
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Registration reservation: €750
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3 quarterly payments:
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September
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December
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April
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3) Payment in 10 installments
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Registration reservation: €750
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10 payments de September to June.
Payment methods
- Payment can be made by transfer, domiciliation o online payment platforms.
Scholarships
- Check out all the latest information on Scholarships and grants for Bachelor's Degree in Business Administration (on-campus) here: click here
The steps to follow for the admission process are:
The admission profile established by law are students who are in possession of a bachelor's degree and have passed the University Access test that is included in article 42 of Organic Law 6/2001, on Universities, modified by Law 4 /2007, of April 12, without prejudice to the other access mechanisms provided for by current regulations for people over 25 and 45 years of age.
The recommended profile for ADE students is characterized by being people with an interest in the business world and presenting social skills, initiative, ability to solve problems, communication skills and teamwork.
The Admission Committee will contact the student to assess the profile.
Applicants may request the studies through the following access routes:
- EVAU: Selectivity note
- Advanced training cycles (CFGS),: Presenting Title and Transcript of Transcripts
- University degree: Presenting Official Title
- foreign studies, through the homologation of the baccalaureate of origin or university degree if presented.
*In the event that applicants have a mother tongue other than Spanish, they must prove at least a B2 level of the same from an Official Language Certificate.
Documentation
The common general documentation necessary to apply for degree studies is the following:
- Identification document (ID card, passport or residence card)
- Admission request completed (download it here).
- veracity form of data filled in (download it here).
- Data Protection Form completed (download it here).
Applicants for a University Degree will send the following documentation in digital format to the Admissions Department by email admision@iunit.edu.es
1) Request information through our contact channels. Contact our team aimed at advising and helping students in the entire process.
2) Application for Admission. In this step, an interview will be held to evaluate the student's profile where the mandatory documentation must be provided.
3) Reservation of place. After checking the profile and shared documentation, the communication of the admission resolution arrives. Then the study commitment with IUNIT will be formalized through the pre-registration payment.
4) Official access. In order to access satisfactorily, we advise you during the Online Pre-registration process of the Community of Madrid.
5) Enrollment. In this last step, the enrollment in IUNIT is completed to study the Degree in ADE Degree in ADE + Diploma in Digital Entrepreneurship.
*Proof of the Pre-registration of the Single District of Madrid. This process can be managed by IUNIT and track the entire process.
It is also necessary to share the Pre-registration Authorization in the Single District
Upon receipt of the documentation, from IUNIT, we will contact the student to communicate their acceptance and the steps they must take to complete the registration and enrollment.
The admissions department will communicate the acceptance to the interested party.
Once the admission to the program has been communicated, the student must pay the registration fee according to the chosen option.
4 academic courses.
240 ECTS (Basic 60. Compulsory 132 ECTS, Optional 18 External Practices 24 ECTS and Final Degree Project 6 ECTS).
In‑person
Full time 60 ECTS / year
500 hours of professional curricular internships with companies with an agreement corresponding to 24 ECTS. There is the possibility of extension to extracurricular practices. External practices are face-to-face.
Spanish.
CENTER FOR HIGHER EDUCATION OF BUSINESS, INNOVATION AND TECHNOLOGY, attached to the REY JUAN CARLOS UNIVERSITY in December 2017.
More information.
Social and Legal Sciences.
It has 9 spacious and bright classrooms as well as two seminars. All of them have internet connection as well as Wi-Fi, projector, connection to virtual classrooms and blackboard. The center considers the intensive use of ICT as a central and transversal component of the learning process, so it has a computer infrastructure according to these needs. Access to the reprography room, library and bibliographic resource center is provided. As well as the sports facilities and library of the URJC.
Carolina Zamora (Director)
Juan Manuel Lujan
Rubén Rodríguez
Raphael Delgado
Antonio Díaz
Lisardo de Pedro
Fernando Miura
Ignacio Cid
Eduardo Correa
Cristina Gallego
This Degree takes place from Monday to Friday in the morning hours from 9.00:15.00 a.m. to XNUMX:XNUMX p.m.
Contact
Alfonso Rodríguez Santamaría Street 19.
28002 Madrid, Spain



