Specialist in eSports and Gaming Events
Are you a lover of video games and the entire industry that surrounds them? Specialize in gaming and become a professional in video games, getting to know the world of entertainment and event organization.
Who is this course for?
This course is aimed at all those who wish to enhance their knowledge in the world of gaming or for professionals in the sector.
The skills that you can acquire with our training are the following:
- You will discover from within the organization of face-to-face and streaming events in the video game sector.
- You can apply the possibilities of the Transmedia and online storytelling for marketing and communication.
- You will master dealing with influencers and creators of gaming content.
- You will learn about communication and brand sponsorship.
This course will be taught by professionals specialized in the gaming and e-sports sector. Many of them have worked and collaborated with renowned influencers, as well as being agency directors.
An industry with thousands of opportunities. What do you want yours to be?
The specialist Course in eSports and gaming events gives you a global vision of the sector so that choose your way:
- Production of gaming events.
- Lead community manager.
- Marketing specialist.
- Brand Manager.
- Partnership manager.
- Talent management and gaming content.
- Creativity and production.
- Management of teams and clubs.
- Competitive gaming.
Module | Hours | |
---|---|---|
1. THE VIDEO GAME INDUSTRY
1.1. The alternative leisure industry. 1.2. History of the video game, current events and influence. 1.3. New job opportunities in the video game industry. 1.4. Types of games. Types of video games in events. |
4 | |
2. VIDEO GAME EVENTS
2.1. Tournaments and eSports. 2.2. Video game fairs. 2.3. Product presentations. 2.4. Streaming experiences with a global impact. |
8 | |
3. ORGANIZATION OF EVENTS IN VIDEO GAMES
3.1. Event organization techniques applied to video game events. 3.2. Video game event production. 3.3. Organization chart and team management. 3.4. Budget. |
12 | |
4. TRANSMEDIA NARRATIVE AND MARKETING
4.1. Transmedia narrative. 4.2. Interactive actions. 4.3. Community management: the fandom. |
8 | |
5. ECOSYSTEM
5.1. Professional teams and players. 5.2. Content creators and influencer management. 5.3. Brands and sponsors. |
8 | |
6. FINAL WORK | ||
EXTERNAL INTERNSHIPS |
Faculty
Cristina
Pastrana Mountains
Professor of Branding and Project Development
Founder of The Roamers project, dedicated to live role-playing and alternative entertainment. She focuses on the field of educational innovation through gamification and education for young people with projects such as Campamento Valentia. Winner of entrepreneurship awards at the state level, such as the Emprende-Innova-Comparte of Action Against Hunger (2018), or finalist of the Madrid Emprendedora awards (2020), as well as selected in international entrepreneurship programs such as the Creative Business Bootcamp Studio (Impact Hub, 2019). She is a researcher on gamification and educational innovation and speaker at forums such as TEDx, Ignite Madrid and international congresses.
Professor for Master's, Degree and Higher University Degree in graphic design and branding, social networks, use of ICT in events, project and team management and management skills, implementing active learning techniques, such as the project methodology.
Max
dalmau
Commercial Director of FAN Content
Commercial Director of FAN Content (agency of content creators such as TheGrefg), Board of Directors at Wizards Club and part of the Board of Directors of We The Magicians. Max is a multidisciplinary professional, focused mainly on brand activation within the esports territory, representing talent, and with extensive knowledge of the international competitive landscape. His experience in different areas of the ecosystem has allowed him to obtain a very complete vision of all the actors involved and how they interact with each other, knowledge that he passionately transmits to his students.
Adrian
Alvarez
Director of influencer representation agency, gaming and events project manager
Director of influencer representation agency, gaming and events project manager. He has worked with all the influencers in the sector, such as Ibai Llanos, and with companies such as Nestlé, Campofrío or McDonalds, introducing them into the gaming sector. Passionate about video games and new communication platforms. He has undertaken several projects and launched companies in various sectors.
Anna
Arranz
Specialist in entertainment and event organization
With more than 10 years working in the sporting and entertainment events sector, specialized in the production of major national and international events, such as the European Athletics Championships, the Conde de Godó Trophy, X Games, the Swimming World Cup, the Basketball, Titan Desert, Football Fan Zones and eSports competition finals (League of Legends, Iberian Cup and Unity Cup). Production, communication, advertising and marketing, sponsorship and hospitality departments both in agencies (You First, RPM, SevenMila and IMG) and in companies (Professional Videogame League, in the Mediapro group). In 2021 she established herself on her own to work on what she was most passionate about: organizing events.
Daniela
Messenger
Graduated in Advertising and PR and graduated in Business Administration
Graduated in Advertising and PR and graduated in Business Administration from the University of Murcia, she has been passionate about video games since she was a little girl, so much so that she made them her profession. She has worked in companies such as Newskill Gaming, the YouFirst Esports agency and currently Finetwork, which has allowed her to have a global vision of the ecosystem.
Ruben
Jordán
Political scientist and intelligence analyst
Co-founder of Shadowban, a Spanish esports club. Former CEO at LK Gaming. Organizer of the URJC esports Summit, the largest university esports fair. Co-founder of Xperiences: educational innovation and gaming.
The steps to follow for the admission process are:
Lovers of the video game industry, without any university degree, who want to specialize in this sector.
- Students from the Degrees in Protocol and Organization of Events, as well as from Communication areas, who are interested in specializing in the video game industry.
- Students of the Degrees or Cycles of Videogame development who are interested in the most communicative part and in organizing events of the videogame industry.
- Graduates from both Protocol Degrees, video game development or any other degree interested in making a professional career in the video game industry.
- Professionals in the Organization of Events or Communication who wish to specialize in the organization of video game events.
It is not necessary to have a university degree or experience in the sector to be able to enter the course. The income profile is flexible.
Applicants for Specialist Courses will send in digital format to the email admission@iunit.edu.es or by mail to the Admissions Department the following documentation:
- Admission request completed (download it here).
- Data veracity form completed (download it here).
- Data Protection Form completed (download it here).
- Passport or National Identity Document or equivalent.
- CV (Updated Curriculum Vitae).
- language certificate in the case of foreign students.
Upon receipt of the documentation, from IUNIT, we will contact the person to communicate their acceptance and the steps they must take to complete the registration and enrollment. The admissions department will communicate the acceptance to the interested party within a period not exceeding 5 days.
Once the admission to the program has been communicated, the student must pay the registration fee according to the chosen option. Likewise, from the communication of said admission, the candidate will have a period of 7 days to formalize the registration fees and the reservation of the place.
The duration of this Specialist Course lasts for 12 weeks:
Since March 2023.
18 ECTS
The teachers of this course are active professionals in the video game sector, who know the industry and its many aspects. With this course, you will get training that goes beyond theory and is applied every day in the gaming world. You will obtain the necessary knowledge to be the professional that the sector needs and the practice to develop your own projects and be able to participate in real practices of gaming events.
If you bet on the video game industry and want to experience it from within, Take the leap and become a professional.
Friday of 16.00 has 20.00 h.
Contact
Alfonso Rodríguez Santamaría Street 19.
28002 Madrid, Spain